Dean Goble.

Dean Goble serves as Head of Mission and Impact at Black Rifle Coffee Company (BRCC), where he leads the company's mission-driven initiatives and ensures alignment between BRCC's values, brand, and impact. In this role, Dean oversees strategic partnerships and programs supporting veterans, first responders, and their families, with a focus on executing initiatives that deliver meaningful social impact while reinforcing the company's long-term business objectives.

Dean brings more than 20 years of leadership experience from the U.S. Army Special Forces, where he operated in complex, high-risk environments and led teams across domestic and international missions. Prior to joining BRCC, he held executive leadership roles in the nonprofit sector, including serving as an executive with the Special Forces Foundation, where he provided strategic oversight of programs in direct support of the Special Forces community.

Dean's professional experience also includes advising on policy and strategy, managing cross-functional operations, and executing projects in challenging global environments, including Afghanistan, Iraq, Ukraine, Moldova, Georgia, Kenya, Ethiopia, and Bosnia.