Renee Krieg

Renée Krieg, a former U.S. Army Staff Sergeant and Intelligence Analyst, transitioned into the world of sports fashion in 2008 when she founded Vertical Athletics. Driven by a passion for combining functionality and style, Renée’s mission has been to develop high-performance athletic apparel and accessories using advanced technical cooling fabrics. These innovations help athletes, fans, and workers perform at their best by regulating body temperature in hot conditions.

Vertical Athletics has been a prominent player in the sports licensing industry for over 12 years, most notably in Major League Baseball, where its cooling headbands have become a favorite among both players and fans. Vertical Athletics accessories can now be found in most MLB stadiums, as well as major retailers like Dick’s Sporting Goods, Rally House, Scheels, and many independent stores nationwide. Since 2020, the brand has expanded its offerings to include a wider range of accessories and apparel designed to keep individuals cool and comfortable in increasingly extreme outdoor environments.

In addition to its licensed sports products, Vertical Athletics is a trusted partner for businesses seeking heat-safety uniforms, custom promotional items, and sustainably made corporate gifts. The majority of Vertical Athletics products are proudly manufactured in the USA, blending quality, functionality, and eco-consciousness to meet the needs of a diverse clientele.